If you really want your on hold script stand out, so you need to write it extraordinary.
It should be relevant but more informative. No need to go beyond the limits.
On-hold call is platform where you not only engage your customers by keep them more attentive using fun facts,and conversational language.
Don’t use such words like we are the best in the country, it can damage your credibility if you are not keeping your words.Just educate them about your achievements and awards and also told them customers feedback and review process.
Your message should be precise and accurate. Don’t go in details and identify key points and stick to those.